Marset, Reflections on light: A multi-platform campaign designed by Folch

Marset. Reflections on light

Photography from integrated campaign “Reflections on light”

The architect Stefano Colli

Lamp by Marset, art direction by Folch

Inma Bermúdez was called to reflect on their relationship with light

Lamp by Marset, art direction by Folch

The short films released in collaboration with the Barcelona-based video producer Goroka (already our partner for this short film, just selected for Laus Awards 2015) delve into the design processes and the personalities of each designer.

For the publication we partnered with the talented illustrator Pol Montserrat in order to “hide” the products under a veil of abstraction with his beautifully rough drawings of the lamps.

Illustration by Pol Montserrat

The concept behind the campaign focuses on the people, their different ideas, creative visions and intriguing backgrounds. This creates an emotional bond with the customers and is essential for brand experience and audience engagement.

The campaign for Marset required a skilled group of different professionals.

Illustration by Pol Montserrat

Bringing the lamps outdoors gives another light to the product

The campaign for Marset required a skilled group of different professionals.

The mini-platform we developed for Marset offers interviews with the three protagonists of the campaign.

With the goal of discarding any decor or superfluous detail, we reduced the identity to the minimum, producing a new Marset logo that reflected a confident simplistic nature.

Marset’s stand at Salone del Mobile, Milan

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Client: Marset Year: 2015 Tags: Art Direction and Design, Creative Direction and Filmmaking, Strategy and Design Thinking, Brand Journalism, Branded content, Branding, Catalogue, Concept, Identity

Creative idea by Folch Studio