Year: 2021
Tags: Art Direction and Design, Branding, Graphic Design, Identity, Motion, Strategic Communication, Animation, Art Direction, Concept, Identity, strategy
-
Share
6,245 views
On the 11th of February 2021, the Spanish president, Pedro Sánchez presented the “Estrategia España Nación Emprendedora” (EÑE) a set of 50 key measures concentrating on the economy and social recovery of Spain and intending to modernize the economic system and favor the creation of quality employment, envisioning the country as a beacon for entrepreneurs and start-ups from all over the world.
The aim for EÑE was to create an identity revolving around the concept of evolution, and expressing exponential growth of the business ecosystem. The acronym becomes an essential and recognizable brand element and the arrow abstracts the letter “Ñ” and emphasizes entrepreneurship.
“With EÑE, we want to project a contemporary look while supporting key factors of the Spanish economy in the 21st century, such as digital transformation, the circular economy and creative talent among others.”
Rafa Martínez, Founding Partner & Business Development Manager at Folch
“An exercise in synthesis, this identity projects the enormous latent talent and transformative capacity of the country.”
Albert Folch, Creative Director & Founder at Folch
“The branding represents dynamism and evolution through a symbol that connects with the language.”
Josep Puy, Art Director & Senior Designer at Folch
