Year: 2021
Tags: Art Direction and Design, Audiovisual, Brand Narrative, Creative Direction and Filmmaking, Creative Direction in Production, Creative Production, Digital Activation, Motion, Transmedia
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A new campaign for Marset announcing two new lighting systems capable of extending and adapting to any interior design project: Ambrosia by Ciszak Dalmas and Ihana by Joanna Laajisto. We wanted to capture the essence of these new designs, from their versatility to their innovation. Together with White Horse we developed two videos in which we contextualize the products in different physical spaces, showing a variety of composition possibilities and carefully curating and integrating unique design pieces into each of the environments.
“The project was about being able to design a wildly creative, abstract and non-descriptive environment. To get away from naive environments, and clichéd warmth.”
Albert Folch, Creative Director & Founder at Folch
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“Today, Art Direction is the most radically useful sales tool, even beyond marketing or any other discipline.”
Rafa Martínez, COO Partner & Head of Brand Strategy at Folch
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Through careful creative direction and editorial content curation, we enhanced the campaign with multiple layers of information -photography, video, interviews, website and social media assets- building Marset a transversal yet coherent brand narrative.
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“The art direction intends to give visibility to the product itself, but also to evoke a concept through a visual narrative, created from the meticulous curation of unique furniture and design pieces.”
Ferran Bretcha, Designer at Folch
Through careful graphic design and art direction, we built and enhanced the layout with multiple layers of content: photography, interviews and technical aspects, providing Marset with a coherent editorial piece.
