Client: CANADA
Year: 2020
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Catalan singer and artist Rosalía once again collaborates with the production company CANADA, who contributed to the global success of Malamente and Pienso en tu mirá, to produce her new single: TKN. With CANADA‘s stylistic expertise, in collaboration with The Director Bureau on the production side and our creative input for the creation of the graphic identity, we developed their latest music video under the direction of Nicolás Méndez.
Rosalía, together with American rapper Travis Scott, approaches the controversial ‘gang’ concept, taking on the role of leader of the pack. We aimed to enhance the impact of this project by creating an exclusive typography designed to introduce the music video and accompany the credits.
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“To reinforce the image of Family Gang, we developed a graphic treatment inspired by cult references, like the Godfather, with a techno aesthetic that reminds us of the mythical video game Tekken.”
Josep Puy, Art Director & Senior Designer at Folch
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A graphic identity with the strength of family unity
We created an iconic title from new forms, with lettering designed solely for the title. A bold yellow enriches this powerful identity, in contrast with the black background. Two additional typographies define the credits, with the title TKN at the centre –the core around which the project collaborators appear.
