Tags: Art Direction, Art Direction and Design, Audiovisual, Concept, Creative Direction and Filmmaking, Motion, Storytelling
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Tylko is an online furniture brand that creates simple storage structures, such as bookcases, wardrobes, TV stands, shoe racks, and many other things that the user can personalize in style, size and colour.
For the new Type01 Sideboard, we created a piece using music and sound to introduce the many possibilities of the product. We created a clean and minimalist surrounding that drew the viewer’s eye to focus on the product itself.
We designed a delicate, sophisticated, modern and inspiring ambience, in which we placed a music amplifier, the driver of the story: the different functions of the device build the different options of the product, while connecting the collectivity and diversity of music with the wide range of possibilities the product offers.
“We wanted to use the universal language of music to show the different configurations of the product and make it understandable.”
Josep Puy, Art Director & Senior Designer at Folch
“Tylko offers a simple yet very interesting, and playful yet well designed product, which is what we reflected into the piece.”
Nabill Parvizi, Motion Designer at Folch
This piece was made in collaboration with designer Santi Zoraidez, who helped us formalize our storyline and shots into the final piece. With his expertise in 3D visualization and animation, the concept took shape into a light and clean animated video. For the music, we counted on Zelig Sound.
